8 Things That Will Happen to You at SXSW

1. You’ll wait in line just because there’s a line.
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2. You’ll RSVP to 10 events that all happen at the same time.
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3. You’ll think free drinks are the best thing in the world. Until you realize there’s still a week and a half left of South By.
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4. While having the best time of your life, you’ll still experience FOMO.
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5. Free branded stuff will seem like pure gold. Until the festival ends.
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6. You’ll be bummed about reality after trying out VR.
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7. Kanye will always be playing somewhere. But you’ll never see him.
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8. You swear you’ll skip SXSW next year.
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Here at Y&R Austin, we’re looking forward to all of this and more at SXSW 2017. See you in line!