Here at Y&R Austin, we love working on high-profile campaigns for big-name clients with well-known products. We also love working with causes that are near and dear to our hearts. That’s why, if you look at our client roster, you’ll always find one name that stands out among the rest — a local, pro bono client.
These days, when you look, you’ll see The SAFE Alliance. A merger of the Austin Children’s Shelter and SafePlace, the mission of The SAFE Alliance is to lead in ending sexual assault and exploitation, child abuse, and domestic violence through prevention, intervention and advocacy for change.
Every year, one of their top fundraising events is a gala that benefits the kids they serve through the Austin Children’s Shelter. This year, we had the pleasure of helping to brand and promote the 2017 gala, A Night in Havana. Taking our inspiration from the pre-revolutionary vibe of this amazing city, we created a logo that would influence all aspects of the gala, including the invitation, program, email template, letterhead and raffle tickets. But we didn’t stop there. We’re also working on their social media strategy to help promote the gala and drive ticket sales and sponsorship.
Interested in attending the 2017 gala? Check your calendar for Saturday, November 4, then click here to purchase tickets. We promise it will be an amazing night to remember.