Six-second videos: same challenge, new format

What exactly is a six-second video? At Y&R Austin, we view it as a welcome challenge to us and our clients. Why? At the end of the day, when all the data is sifted through and all the fancy media …

Sweeter by the Dozen

The results are in and we’re thrilled to brag about our 12th year on the Texas Monthly “Best Companies to Work for in Texas” list! One of only two companies recognized from the advertising, PR and marketing industry, we strive to create a …

Get paid to pay attention. That’s the power of blockchain.

It’s become increasingly clear that cryptocurrency and blockchain technology will have a significant impact on many different industries. But what kind of impact will it have on advertising? One upcoming project provides a glimpse into how digital advertising could evolve. …

Let the Security War Games Begin

Damages due to cyber-crime are expected to hit $6 trillion annually by 2021, according to a recent article in CSO. With the increasing number of data breaches each year — most recently that of Equifax affecting 143 million Americans — this shouldn’t come …

A Long-Distance Relationship with Remote Workers

As digital transformation takes hold across most companies, remote working or telecommunicating is increasingly secure and accessible to more people than ever before. According to Fast Co Design, 25% to 57% of the most innovative companies’ employees are working remotely. From …