Help Us Figure Out Our Newest Employee

We have another Assistant Media Manager you haven’t met yet, so let us introduce you to the one and only Darcy Child. Now instead of the typical Q&A, we decided it would be more fun to play a game to …

Truth Matters

  Empathy was everywhere at SXSWi this year. Almost every panel I attended urged the importance of empathy whether through a political lens, an urge to create more compassionate storytelling, being more representative in reporting, considering diversity when designing new …

New Hire Chicken Meets Scott Youngblood

My name is Henrietta the Rubber Chicken, and I live on new hire desks until the next one. Scott Youngblood is the first in the batch of new hires and Martians at Y&R Austin that I’m visiting. He’s our Copywriter …

And the Three I’d Martian Award Goes to…

Each year here at Y&R Austin, we select an employee to receive the Three I’d Martian award. “The Three I’d what?!” you ask. The three I’s are Inspiration, Innovation and Initiative. The Martian thing takes a little longer to explain, …

B2B Marketing Doesn’t Have to be Boring

Here at Y&R Austin, we view and produce a lot of B2B marketing. In our experience, there seems to be a common misperception that B2B marketing has to be rational and factual, and that if it’s entertaining, engaging or emotionally appealing, it …