The SMEX Phenomenon

What is it about social groups? What makes them so important? From the Texas Exes to Skull & Bones, the Bleacher Creatures to the Cheeseheads, and chess clubs to church clubs, social groups give us a sense of belonging. A …

Six-second videos: same challenge, new format

What exactly is a six-second video? At Y&R Austin, we view it as a welcome challenge to us and our clients. Why? At the end of the day, when all the data is sifted through and all the fancy media …

Sweeter by the Dozen

The results are in and we’re thrilled to brag about our 12th year on the Texas Monthly “Best Companies to Work for in Texas” list! One of only two companies recognized from the advertising, PR and marketing industry, we strive to create a …

Get paid to pay attention. That’s the power of blockchain.

It’s become increasingly clear that cryptocurrency and blockchain technology will have a significant impact on many different industries. But what kind of impact will it have on advertising? One upcoming project provides a glimpse into how digital advertising could evolve. …

Let the Security War Games Begin

Damages due to cyber-crime are expected to hit $6 trillion annually by 2021, according to a recent article in CSO. With the increasing number of data breaches each year — most recently that of Equifax affecting 143 million Americans — this shouldn’t come …