And the Three I’d Martian Award Goes to…

Each year here at Y&R Austin, we select an employee to receive the Three I’d Martian award. “The Three I’d what?!” you ask. The three I’s are Inspiration, Innovation and Initiative. The Martian thing takes a little longer to explain, …

B2B Marketing Doesn’t Have to be Boring

Here at Y&R Austin, we view and produce a lot of B2B marketing. In our experience, there seems to be a common misperception that B2B marketing has to be rational and factual, and that if it’s entertaining, engaging or emotionally appealing, it …

Putting the “Young” in Young & Rubicam

A dancer, an athlete, an artist, and a math whiz. No, it’s not a sequel to The Breakfast Club. It’s the latest batch of interns here at Y&R Austin. Get to know this tight-knit group (or should we say club) …

8 Things That Will Happen to You at SXSW

1. You’ll wait in line just because there’s a line. 2. You’ll RSVP to 10 events that all happen at the same time. 3. You’ll think free drinks are the best thing in the world. Until you realize there’s still …

Remembering Alan Vassberg

As many know, this past November the Y&R Austin family lost one of our own — Alan Vassberg. Not only was he our Managing Director of Strategy and our dear friend, he was our resident professor for the past 17 …