It’s a reality. As great as the newest piece of technology is, someday it won’t be so great. It won’t be so fast. So powerful. So mind-blowing. Windows XP was on its way out, and Dell wanted customers to realize that when they migrated their operating system, they should also think about migrating their entire PC as well. It was a not-so-fun story that had to be told, so the trick was finding a way to soften the blow. We did it by creating an award-winning, animated infographic that was incredibly engaging. Weaving interesting factoids on a user-driven journey, we had visitors soaring over fields and airports in a plane that transformed all along the way. We told our story and pushed customers to act.
Watch it in action!